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Smart coverage for Bath based AI start-up

We recently started working with Cognisess, a local startup specialising in recruitment and staff performance.

They’re reinventing the way businesses make choices about their most valuable asset – people – by using Artificial Intelligence to help companies make informed decisions to screen, select, deploy and develop employees.

Their timing is perfect as the UK’s inflexible £35bn recruitment sector has been very slow responding to technology challenges and opportunities and is currently struggling to meet the demands of businesses.

Co-founder and CEO Chris Butt was keen to speak to journalists – and news that Cognisess was one of 15 start-ups around the world chosen by Microsoft to attend the company’s Global Startup Roadshow in Seattle was music to our ears.

We began the campaign securing coverage in a range of titles including Bath’s very own newspaper the Chronicle along with the likes of The Business Exchange , BBP Media, Tech Spark, Symvan Capital and Minuteman Press.

Knowing they were keen on catching the eye of executives around the world, we also secured a blog in the influential trade title Recruitment International.

But our biggest and most intelligent scoop came in the form of a story in the prestigious and influential business title the Financial Times.

And we can now add the Telegraph  and the BBC to our growing amount of coverage.

Predictably, we’re happy…

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Trade Coverage

Sweeping up coverage for the UK’s leading maintenance company

3rd April 2020 By Annette Maxwell

Gender pay story goes global

16th November 2018 By Annette Maxwell

Maxwell Comms

We’re Bath’s leading independent PR and communications agency. Specialising in media relations, we're small, clever, hungry for success - and affordable.

All of our clients have their own story – which needs to be developed and promoted uniquely.

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