Azimo wanted to shake up the banking sector’s sky-high charges for international money transfers – and achieved wall coverage for the fintech start-up.
Their world-first function that allowed users to send funds overseas using Facebook was a great idea, aimed at disrupting an industry dominated by legacy players including Western Union and Moneygram.
The key message of being able to “swiftly, securely and cheaply send money around the world” using the world’s most popular social media site was picked up by a wide range of titles including TechCrunch, Wired, the Financial Times, The Times, the Daily Telegraph, the Sunday Times and Love Money, Yahoo! and International Business Times.
