Back in the summer we started speaking with Gary Goodman the CEO and founder of the game-changing restaurant review app Yumpingo with the plan that we’d be bought in at an appropriate time to start a media campaign. With little warning the day suddenly dropped and the first course commenced. Lists were created, appetising press releases written, journalists contacted … [Read more...]
Coffee pod start-up brews media coverage
We've been generating regular coverage for coffee pod startup CRU Kafe over the last few months - now we've added to the cuttings file after they successfully completed a £1.25m funding round. We set our sights high, and kicked off this campaign with coverage in one of the world's most prestigious business titles - a feature in the Financial Times. After securing an exclusive … [Read more...]
Brightpearl funding news in the media
Having worked with them over the past two years, we know how Brightpearl is a great example of the vibrancy of the Bristol / Bath tech sector. Brightpearl's industry-leading e-commerce platform allows users - over 1,400 independent retailers spread across the globe - to efficiently run their digital sales platforms and thus compete with much larger rivals. With an eye to … [Read more...]
Journalists buy into ‘David & Goliath’ story
You're probably not familiar with Brightpearl, but thousands of independent retailers use its software to compete against larger and better resourced rivals. So when the Bristol-based start-up struck a 'David and Goliath' deal with the world's biggest e-commerce site, we made sure the media bought into the story. We knew the involvement of Alibaba would grab … [Read more...]
Brightpearl moves into the limelight
Bristol-based Brightpearl is a great UK success story, with its cloud-based software becoming increasingly popular with e-commerce retailers. Knowing it was helping thousands of independent start-ups solve their inventory. point of sale and accounting problems, Bristol-based Brightpearl was keen on raising its media profile. With the account still in its infancy, the first … [Read more...]
smallbusiness.co.uk interviews 99designs CEO
In winning the account for 99designs - the world's largest marketplace for logos and graphic design - our main goal is to raise the company's UK media profile in the SME and entrepreneurial trade press. We quickly set up interviews with smallbusiness.co.uk - quickly follow by the equally influential Tech City News. The next task was to place blogs in titles including The … [Read more...]
