We’ve been generating regular coverage for coffee pod startup CRU Kafe over the last few months – now we’ve added to the cuttings file after they successfully completed a £1.25m funding round.
We set our sights high, and kicked off this campaign with coverage in one of the world’s most prestigious business titles – a feature in the Financial Times.
After securing an exclusive run at the story, we later successfully generated additional stories in a range of titles including Business Insider, Startups, FinSMEs and Strategy Eye.
Another important success was coverage in the influential trade magazine The Grocer – a great victory for a client whose product is increasingly being sold in supermarkets.
To top off the campaign, CRU also made it onto City A.M.’s list of the hottest 50 UK tech startups!
And with CRU Kafe busy developing a fully compostable pod, we’ll be getting them back in the news again soon.
Cheers!
