When we first heard about Naturbeads a year ago, we knew we had to work with them. They're a local, Bath-based company - as we are - but they're tackling one of mankind's biggest environmental problems - the use of harmful microplastics in everyday products. After eight years of R&D, they've developed the world’s first cost effective, biodegradable and eco-friendly … [Read more...]
Ringing in the coverage for Pinwheel
We’ve been helping with the UK launch of a smartphone that offers a solution to parents worried about their child’s access to social media and inappropriate online content - and again, we’ve delivered coverage beyond our client’s expectations. Pinwheel is a child safe smartphone that’s been specially designed to be safe for children, with built-in, age-appropriate management … [Read more...]
‘Gene-ius’ hyperlocal and national coverage for genomics client
Earlier this year we began working with Genomics England to promote their unique Covid-19 genetic research study. Unexpectedly, it also became our remit to not only create coverage, but by doing so drive up the number of volunteers signing up to take part. The nation-wide study is looking at why some people get severely ill with the virus requiring hospitalisation whilst … [Read more...]
Blooming coverage for our favourite fertility startup
After a pregnant pause, we have started working once more with Ava - the world's only fertility tracking bracelet. They were keen for us to repeat the success we had for them with their launch last year. It’s a clinically tested device that uses sensor technology to reveal what’s happening in a woman’s cycle - perfect for women who want to monitor their health for trying to … [Read more...]
All you want for Christmas – is a gaming robot!
To state the obvious, Christmas is now over. The shops were over-crowded and the pavements over-pounded! But, it was the key time for sales and we were determined to get a very clever robot featured in as many media gift lists as possible. With the weather wintry and too cold to be outside for long we had the perfect Christmas present solution... The MekaMon gaming … [Read more...]
Bristol robotics startup enjoys monstrous global coverage for their launch
For the past three months we've really enjoyed working with the Bristol-based robotics startup Reach Robotics, planning and implementing the media strategy for the release of their first product - MekaMon, the word's first gaming robot. Along with the fact that MekaMon is a genuine world first, a crucial part of our approach was highlighting how the robot had made it onto … [Read more...]
