After a pregnant pause, we have started working once more with Ava - the world's only fertility tracking bracelet. They were keen for us to repeat the success we had for them with their launch last year. It’s a clinically tested device that uses sensor technology to reveal what’s happening in a woman’s cycle - perfect for women who want to monitor their health for trying to … [Read more...]
All you want for Christmas – is a gaming robot!
To state the obvious, Christmas is now over. The shops were over-crowded and the pavements over-pounded! But, it was the key time for sales and we were determined to get a very clever robot featured in as many media gift lists as possible. With the weather wintry and too cold to be outside for long we had the perfect Christmas present solution... The MekaMon gaming … [Read more...]
Bristol robotics startup enjoys monstrous global coverage for their launch
For the past three months we've really enjoyed working with the Bristol-based robotics startup Reach Robotics, planning and implementing the media strategy for the release of their first product - MekaMon, the word's first gaming robot. Along with the fact that MekaMon is a genuine world first, a crucial part of our approach was highlighting how the robot had made it onto … [Read more...]
The food intelligence platform eating up coverage
Back in the summer we started speaking with Gary Goodman the CEO and founder of the game-changing restaurant review app Yumpingo with the plan that we’d be bought in at an appropriate time to start a media campaign. With little warning the day suddenly dropped and the first course commenced. Lists were created, appetising press releases written, journalists contacted … [Read more...]
Smart coverage for Bath based AI start-up
We recently started working with Cognisess, a local startup specialising in recruitment and staff performance. They're reinventing the way businesses make choices about their most valuable asset - people - by using Artificial Intelligence to help companies make informed decisions to screen, select, deploy and develop employees. Their timing is perfect as the UK’s inflexible … [Read more...]
Wall to wall coverage for global entrepreneur survey
Experience counts - that's why 99designs came to us last month with the results of a global survey of entrepreneurs. While the findings of the survey were interesting, we knew the way to generate maximum publicity was to peg the findings to a genuine news event - that way journalists would be looking for relevant stories to run linked to the occasion. We decided that … [Read more...]
