Back in the summer we started speaking with Gary Goodman the CEO and founder of the game-changing restaurant review app Yumpingo with the plan that we’d be bought in at an appropriate time to start a media campaign.
With little warning the day suddenly dropped and the first course commenced.
Lists were created, appetising press releases written, journalists contacted and the plating up began.
Yumpingo is the first data-driven menu development platform, allowing restaurants to gather and analyse large amounts of live customer feedback.
Guests complete a one-minute review at the end of their meal – on a Yumpingo-enabled and restaurant branded tablet – and the restaurant then knows what dish is or isn’t succeeding.
Jamie’s Italian was the first to trial the service and received 40 times more feedback than it had ever received. These insights have given Jamie’s Italian the ability to alter its menus and develop new dishes, increase consistency across venues, optimise food quality and improve the efficiency of its business.
Armed with the great news from Jamie’s and the announcement that Yumpingo had signed another leading restaurant chain – Wahaca – meant the story was nicely seasoned and that the press coverage was ready to be served.
Top of our media list was the highly influential restaurant trade title MCA – coverage was dished up there, followed by two more key trade titles, London Eater and Big Hospitality.
News of Yumpingo’s success also appeared in GrowthBusiness.co.uk, London Loves Business, Business Daily and PYMNTS.com.
But the winner of our star dish of the day (so far) is Forbes – the perfect way to end the start of the campaign.
Watch this space for the second course…
