For months we have been working behind the scenes preparing for an exciting announcement on a number of research programmes for our client Genomics England – and the resulting coverage exceeded even our expectations, with the story spreading far and wide across the globe. In case you’re unfamiliar with Genomics England, it’s a Government-owned company that focuses on … [Read more...]
‘Gene-rally’ great results and coverage for our UK genomics client
We have again been busy with Genomics England securing coverage for a ground-breaking study. The pilot study of rare undiagnosed diseases involved analysing the genes of 4,660 people from 2,183 families - all of whom were early participants in the 100,000 Genomes Project. The world-leading Project, led by Genomics England and NHS England, was established in 2013 to sequence … [Read more...]
‘Gene-ius’ hyperlocal and national coverage for genomics client
Earlier this year we began working with Genomics England to promote their unique Covid-19 genetic research study. Unexpectedly, it also became our remit to not only create coverage, but by doing so drive up the number of volunteers signing up to take part. The nation-wide study is looking at why some people get severely ill with the virus requiring hospitalisation whilst … [Read more...]
Off the cuff – world’s first blood pressure monitoring bracelet
Over the last couple of months we’ve been busy planning and working on the UK launch of a unique and world-beating medical device. The Swiss healthtech start-up Aktiia has beaten the likes of Samsung, Apple and Fitbit to produce the world’s first clinically validated medical device that automatically and accurately measures a user’s blood pressure from the wrist. Fifteen … [Read more...]
Coverage taking off once more for Wingly
Having secured a £3 million investment - the flight-sharing platform Wingly asked us to help once more with publicity. With plans to accelerate the growth of their online platform and also to expand into the commercial charter market they were keen for some top coverage. The aviation sector has been badly impacted by the worldwide pandemic so it was refreshing to have a … [Read more...]
Growing coverage for our outdoor services client
We have continued to work with Ground Control, the country's largest supplier of maintenance services, throughout lockdown. And with several news stories requiring media attention we have been kept busy and focused during the pandemic. The most prestigious coverage came in a profile piece about Ground Control’s directors in Forbes. This was a great result as the company's … [Read more...]
