We have worked with Ava for some time now and have really enjoyed the process of creating publicity for their fertility tracking bracelet. We were given the task to publicise the ground-breaking results of their latest clinical trial which confirmed that five physiological signals actually change during a women’s menstrual cycle - and that by measuring these signals women … [Read more...]
Bright IDeaS – coverage for hotel software client
Along with most of the population, you've probably never heard of IDeaS - but they're a significant player in the hospitality industry, with their forecasting software used to set the price of more than a million hotel rooms everyday. But faced with increasing competition, we've been working with them to raise their profile within the sector. Proving our versatility, we … [Read more...]
The Ava bracelet – the world’s first ‘fertility Fitbit’
Over the last few months we've been been working quietly in the background with a truly innovative client - Ava, makers of the world's first fertility monitoring bracelet. Unlike its rivals, Ava has successfully completed a year-long clinical trial - with a second one already underway. The science and technology behind Ava is the most advanced of its kind in the world. … [Read more...]
Azimo cashes in
Azimo wanted to shake up the banking sector's sky-high charges for international money transfers - and achieved wall coverage for the fintech start-up. Their world-first function that allowed users to send funds overseas using Facebook was a great idea, aimed at disrupting an industry dominated by legacy players including Western Union and Moneygram. The key message of being … [Read more...]
How the media came to love Bambuser
In the days before Meerkat and Periscope became global brands, Stockholm-based start-up Bambuser was one of the early pioneers of live streaming video. Besides the sheer fun of being able to broadcast live to friends and family, the app became a 'must have' media tool during the Arab Spring. With journalists desperate for updates from Mid East countries like Egypt and Syria, … [Read more...]
Toilet gaming tech start-up enjoys global coverage
Working with a truly bespoke product, the launch of the world's first urine controlled video game, inspired us to generate global media coverage. In developing our PR strategy, our top target was the BBC's highly regarded and globally broadcast tech show 'Click'. The resulting coverage saw the story go viral with broadcasters and journalists from all five continents … [Read more...]
