We’ve just begun working with our latest client CRU Kafe – specialists in top quality bean coffee in bio-degradable, Nespresso compatible pods for use at home, restaurants and / or hotels (think of George Clooney’s ads for Nespresso).
Along with elevating their brand and driving sales and subscriptions, the founders tasked us with raising CRU’s profile via stories in business, technology and entrepreneurship titles.
And the campaign has kicked off in style with a feature in one of the world’s most prestigious business magazines, Forbes!
As per our normal practice, the CRU pitch was delivered gift wrapped to the journalist, with a clear angle (tech disruptors taking on the world’s biggest food company) together with the latest and most relevant market facts, figures and reports arriving in his inbox. With all the hard work and research already done, he could quickly and easily evaluate our pitch – and begin working on the story.
With the bar already set high so early in the campaign, we’re already working on securing the next round of business press coverage. We can’t say too much at the moment – but with some key announcements in the pipeline, you’ll be reading more abut CRU in some of Fleet Street’s finest publications over the next few months.
At the same time we’ve begun the process of elevating CRU’s image among the food (and coffee) loving public. Stay tuned for coverage in the highly regarded Tasting Britain magazine – among others!