New research that showed a third of people are happy to buy a car directly via the web caught our eye – and newsrooms across the country.
The ‘Future Trends Survey’, compiled by global research marketing company GfK, forecast that the automotive industry was now at a tipping point – news that was eagerly snapped up by a range of media titles.
Among those that covered the story were Media Week, The Times and Digital Strategy Consulting – along with auto trade titles AM, Dealer Update and Motor Finance Online.
