In the days before Meerkat and Periscope became global brands, Stockholm-based start-up Bambuser was one of the early pioneers of live streaming video.
Besides the sheer fun of being able to broadcast live to friends and family, the app became a ‘must have’ media tool during the Arab Spring.
With journalists desperate for updates from Mid East countries like Egypt and Syria, we sprung into action and regularly provided video updates to a range of national newspapers including The Guardian, the Wall Street Journal, the Financial Times and the BBC.
Bambuser’s role in the front line saw it gain recognition in a wide range of media outlets, among them The Next Web.
On hearing that a little-known patent filed by Apple could prevent the public broadcasting from events like concerts, we picked up the phone and placed Bambuser onto the front page of The Times.
And when a forward-thinking police force decided to run a live-stream from the streets of the UK, we ensured the Daily Telegraph were there to shine a light onto another use for Bambuser.
Ultimately all the media exposure was good for business and Associated Press Television (the world’s largest television news agency) investing in Bambuser – an introduction we personally managed.
