We were recently approached by one of the most unusual start up stories we’d ever heard of.
And as ever we were keen to help out.
The fight to achieve great publicity for Chess Boxing Global has begun.
We’ve already come out punching with our first piece of prime coverage making it in to Forbes this week. That’s a stunning knockout result for a little-known entrepreneur seeking investment – featuring in one of the globe’s most prestigious financial titles.
For those not in the know, chess boxing is a hybrid fighting sport that combines chess and boxing in alternate rounds.
In other words it’s an exciting mix of brawn meets pawn.
It was invented by Lepe Rubingh, a Dutch performance artist, in 2003 and is now popular in the UK, Germany, Russia and India.
A fight consists of 11 rounds, alternating chess and boxing, and always ends with a round of chess.
You might ask, but why?
Well, as in the words of world chess champion Garry Kasparov chess is “the most violent sport there is”.
Time for seconds to leave the ring – the bell’s about to sound – and more knockout coverage will soon be on the scorecard.