The Mail On Sunday highlights the potential for mass savings from the UK’s sharing economy and generates miles of coverage for our client Zipcar.
With potential savings of up to £20,000 a year on offering, we knew the story was a natural fit for one of the UK’s best read newspapers.
Central to the campaign was formulating a new survey highlighting the £12.4bn sharing economy – and a case study of a devotee to the ‘pay as you live’ approach.
We also ensured space was reserved for a quote – and a name check – for Zipcar.
