PawSquad approached us to help generate media coverage for their revolutionary service – the UK’s first ‘vet Skype’ service. It’s a great story – one that we were confident we could do justice to.
In common with all start-ups, PawSquad were keen on getting value for money. The campaign began with a focus on coverage in national and tech titles – vertical media outlets dealing with the veterinary services and pet sectors – and most challenging of all, finance and business titles that could attract the eye of potential investors.
In response we developed three bespoke pitches – and began the sell in.
Not forgetting the request for coverage to help attract new investment, we generated two expansive stories – one in Bloomberg News, the world’s biggest financial news agency and the other in Forbes, the highly respected and influential business magazine.
And the coverage continued to flow in from other sectors.
The end result – a successful launch for PawSquad’s innovative and clever business!