News that advertising spending in the UK has rebounded to pre-crisis levels was always going to be of interest to industry insiders.
But knowing how closely economist closely the sector – aware of its reputation as being a bellwether for the wider health of the economy along with its close link to consumer spending – we were charged with generating media coverage beyond the advertising trade press.
We responded by giving the Financial Times an exclusive run at the story – which was quickly followed up by a range of titles include City AM, the Evening Standard and The Guardian.
