Leveraging their transparency and honesty, we successfully positioned them as ‘the people’s champion’ … an independent and trustworthy company that was willing to talk about the dodgy practices that were commonly used by their rivals.
In doing so we generated a series of headline stories including;
‘How To Avoid Inflated Property Management Prices’
‘Leaseholders take action against managing agents’
‘Don’t be conned by excessive service charges’
‘Elderly fight against freehold fees’
‘Leaseholders take on the managing agents’
‘Agents ‘using brokers to overcharge leaseholders’
‘Sack your property manager’
‘Peverel tenants fighting back’
The end result was a very significant rise in business for BlocNet and the company established as an independent outsider, calling for changes to protect innocent property owners.