As producers of the world’s first urine-controlled video game, Captive Media has an unusual story to tell. Granting an exclusive preview to the BBC tech program ‘Click‘ ensured the story went viral. The start-up’s website attracted 1,000,000 clicks in four weeks and featured on TV programmes in all five continents.
We also successfully steered them through the choppy waters of a less than warm welcome on Dragons Den and a series of successful rounds of fund raising – which in turn helped gain the attention of Silicon Valley’s most successful venture capitalist Guy Kawasaki.
And a cheeky World Cup linked game caught the eye of marketing titles such as The Drum.
The most recent piece of coverage came in a Guardian feature on innovative uses of technology by advertises – the perfect media home for a truly innovative media company.
The company is now expanding its operations and selling record numbers of its units both here in the UK and overseas.