We were brought in to help with the launch of Azimo, a money transfer service launched in the shadow of its better-known rival TransferWise. The one-off campaign resulted in features in the Financial Times, The Times, Sunday Times, the Daily Telegraph, TechCrunch, The Next Web, Love Money, Ad Week, International Business Times and the influential finance trade magazine … [Read more...]
Azimo cashes in
Azimo wanted to shake up the banking sector's sky-high charges for international money transfers - and achieved wall coverage for the fintech start-up. Their world-first function that allowed users to send funds overseas using Facebook was a great idea, aimed at disrupting an industry dominated by legacy players including Western Union and Moneygram. The key message of being … [Read more...]
