If you haven't heard of the Bath-based digital agency Complete Control, you're not alone. Despite winning two BAFTAs over the years, few outside of their sector know just how clever they are. After all, they've now begun working with one of the world’s most successful and prestigious children’s television shows – the Teletubbies. New episodes of the iconic programme are now … [Read more...]
Journalists buy into ‘David & Goliath’ story
You're probably not familiar with Brightpearl, but thousands of independent retailers use its software to compete against larger and better resourced rivals. So when the Bristol-based start-up struck a 'David and Goliath' deal with the world's biggest e-commerce site, we made sure the media bought into the story. We knew the involvement of Alibaba would grab … [Read more...]
Car buyers flocking to the Internet
New research that showed a third of people are happy to buy a car directly via the web caught our eye - and newsrooms across the country. The 'Future Trends Survey', compiled by global research marketing company GfK, forecast that the automotive industry was now at a tipping point - news that was eagerly snapped up by a range of media titles. Among those that covered the … [Read more...]
Ad spending hits the headlines
News that advertising spending in the UK has rebounded to pre-crisis levels was always going to be of interest to industry insiders. But knowing how closely economist closely the sector - aware of its reputation as being a bellwether for the wider health of the economy along with its close link to consumer spending - we were charged with generating media coverage beyond the … [Read more...]
The Times eyes Realeyes
One of the great things about the job is getting to work with some truly innovative companies like Realeyes. Dubbed “The Google of Emotions”, Realeyes measures facial expressions and quantifies people’s emotional reactions (ie. works out what they're actually thinking) through standard video devices such as webcams and in-store cameras! Charged with generating coverage for a … [Read more...]
UK retailers adopt beacon technology in shopping centre first
Brighton start-up TagPoints knew their technology could provide some much needed assistance to struggling high street retailers - and they relied on us to let the media know of their existence. And when they became the first company to install the long awaited beacon marketing technology in a UK shopping centre, we hit the ground running. Of the dozen marketing, advertising … [Read more...]
