We have an ongoing relationship with Ava – creators of the world’s only female fertility tracking bracelet.
The Ava team are committed to transforming the technology of women’s health.
They believe that women deserve a more modern method of tracking their menstrual cycles and health in a way that’s convenient and non-invasive.
The Ava bracelet tracks physiological parameters which act as markers for a woman’s hormone levels and tells her what phase of her cycle she’s in. It has been shown to detect an average of 5.3 fertile days per cycle at 89% accuracy.
You can see more information / explanations about the Ava bracelet and our previous media coverage here.
With the tech trade show – CES 2019 – due to take place Ava were keen again for some more publicity.
Our initial strategy was to discover which journalists were due to attend the Las Vegas show. Once we’d compiled our media list the next stage was to start the process of contacting each journalist to explain Ava and then set up meetings / interviews with the Ava representative attending the show.
And we’re now very happy to report that our perseverance has paid off with a great piece in the Mail.
With International Women’s Day coming up in March – watch this space for more media arrivals…
