Where every tech start-up wants to be – Manything gets pride of place in a BBC story on home security.
Manything’s easy to use live streaming app has become increasingly popular with tech-savvy, security conscious home owners – especially those living in the USA.
Strategically, it was about leveraging the potential of case studies – they add colour and new dimensions to a story. The reality is that journalists are more likely to be interested in you if can clearly demonstrate how your product is already solving problems, changing lives and / or saving money and time.
By showcasing how the public was using Manything to protect their most valuable possession – their homes – the already successful PR campaign went up a notch.
Within 24 hours of being featured by the BBC, 50,000 new users had downloaded the app – and many hundreds more had taken Twitter in praise of its crime-busting capability.