We’ve been busy securing great coverage for our latest client, the people management startup hibob.
hibob concentrates on one thing – making it easier and cheaper for SMEs to better manage, reward and engage with their staff.
This is becoming a key point for businesses who are searching for a simple and affordable solution to pension auto-enrolment and long term compliance (an issue facing over a million SMEs over the next two years).
With such a great product, it wasn’t a surprise that after only two months of trading hibob snared the services one of the UK’s most respected business leaders – Lady Barbara Judge, current chair of the Institute of Directors.
Armed with such a great story – and pictures to match – we secured coverage in wide range of prominent media titles. Knowing journalists’ love of exclusives, the campaign started with an expansive feature in The Times – which included space for analysis of hibob.
Next up was was an early morning interview with the BBC Radio 5 business program ‘Wake Up To Money’ – with Lady Barbara’s expertise in pensions generating plenty of headlines.
Throughout the day more stories flowed in – including stories in the Mail On Sunday, City AM, Business Insider, Yahoo! News, New Statesman, the influential pension trade magazine Professional Pensions and the tech-focused Haggerston Times.
It’s been a busy but very productive campaign.
