A two thousand word Guardian feature puts the Nominet Trust exactly where it wants and needs to be – in the media spotlight, providing expert commentary on the potential of ‘technology for good’.
After a slow start to the campaign, we were brought in to help create coverage for the trust’s global report into ‘tech for good’.
We quickly organised a media day to help showcase the inspiring case studies the research unearthed – and the people behind them.
Among the media outlets to cover the story was The Guardian – with the paper’s Society editor Alison Benjamin also finding space and time to interview Nominet Trust Chief Executive Annila Small.
The Guardian wasn’t the only outlet to latch onto the story, with additional stories appearing in the New York Times, MSN, Yahoo!, Science Daily, Forbes, the Daily Telegraph and The Independent.