Tep Wireless’ story is simple enough – using its portable ‘mi-fi’ device allows users to avoid the rip off roaming fees imposed by mobile phone companies when abroad.
With such a solid story to promote, we were able to consistently generate media coverage – including features in a range of key media titles including the Daily Telegraph, the Sunday Times, Engadget and PC Magazine.
And keeping an eye on our personal mobile contract proved beneficial! When we spotted O2 was planning a sneaky rise in its international roaming charges, we leveraged more overage – including another great feature in the Daily Telegraph.
