Ooh la la – we recently began working with a very exciting French fintech client, Le Swave.
As part of Paris & Co – the French capital’s economic development and innovation agency – they were keen to get British media covering the city’s plan to become a new hub for financial innovation in Europe.
Knowing that the Brexit clock was ticking, we leveraged the fact that the country’s finance minister was attending a key fintech conference and immediately got to work contacting financial journalists.
To generate as much coverage as we could in a short amount of time, we concentrated our efforts on approaching international news agencies and top tier media titles that had Paris-based staff.
Following a quick trip on the Eurostar and a breakfast of croissants with hot chocolate, we took to the conference floor, liaising with journalists in London, the media representative for the French minister and our client Le Swave.
The end result was prime stories in titles including The Telegraph, Forbes, City AM and Yahoo!