It’s not often you get to see Rupert Murdoch wave the white flag and admit he got something wrong – but the Dirty Digger’s U-turn in allowing the Sun to ditch its paywall was one such occasion. Only five years ago the Australian octogenarian predicted all his newspapers would have subscription walls. But since making that statement, the tabloid’s online readership has … [Read more...]
The Apple Of Everyone’s Eye – A Master Class In PR
A week on from its latest product announcement and we’re again in awe of Apple’s PR team. The world’s biggest and most influential tech company had the world’s media – both traditional and social – salivating in anticipation. Its annual launch extravaganza is a master class in media manipulation, PR and marketing. Proceedings began when selected journalists were invited to the … [Read more...]
Eight Points for PR Success
It’s official – the UK has now moved out of recession, partly due to the dynamic nature of its economy. Last year alone well over half a million new companies emerged, the equivalent to a new business every minute. Getting your start-up off the ground and running is a challenge in itself. Once established, the biggest challenge to growth is getting your voice heard in an ever … [Read more...]
Media trickery and the importance of fact checking – because appearances aren’t always what they seem
An amazing account of a migrant’s journey from Senegal to Spain surfaced on the Internet last week. Several photos, films and selfies were posted on Instagram showing the hardship, suffering and exhaustive route undertaken by Abdou Diouf as he made his way to safety. The images immediately grabbed attention and garnered thousands of followers. With so many recent … [Read more...]
The lion-killing dentist – and PR’s ethical dilemma
Everybody has been aware this week of the horrific killing of Cecil, a famous Zimbabwean lion, by the big game trophy-hunting and now infamous American dentist Walter Palmer. With many people appalled and shocked by his actions there has been a huge outcry on social media with the hashtag #cecilthelion still trending. It quickly came to light that Palmer has … [Read more...]
Medics Media Message to the government – #ImInWorkJeremy
Jeremy Hunt had a harsh lesson in PR and media relations last weekend. By angering hundreds of thousands of doctors and other health care workers with his profound lack of understanding of how the NHS is run, a massive campaign was launched. Unfortunately for him, doctors have never been so media savvy. It all started with an anonymous junior medic … [Read more...]
