We’ve started working for an exciting flight sharing company called Wingly. Their concept is similar to that of a carpooling platform - but, instead of cars, with light aircraft. Pilots and potential passengers meet via the Wingly website and arrange to share the private pilot’s costs of a particular flight. For instance, you could choose to fly to Cornwall for the … [Read more...]
Defending the indefensible
The 19th century American showman and circus owner Phineas T. Barnum is credited with inventing the saying 'There's no such thing as bad publicity'. A peerless self-promoter, Barnum operated in a time when telegrams were at the cutting edge of communication - and reputation destroying gaffes were rarely made public. Fast forward to 2017 and a series of social media blunders … [Read more...]
Bristol robotics startup enjoys monstrous global coverage for their launch
For the past three months we've really enjoyed working with the Bristol-based robotics startup Reach Robotics, planning and implementing the media strategy for the release of their first product - MekaMon, the word's first gaming robot. Along with the fact that MekaMon is a genuine world first, a crucial part of our approach was highlighting how the robot had made it onto … [Read more...]
Bright IDeaS – coverage for hotel software client
Along with most of the population, you've probably never heard of IDeaS - but they're a significant player in the hospitality industry, with their forecasting software used to set the price of more than a million hotel rooms everyday. But faced with increasing competition, we've been working with them to raise their profile within the sector. Proving our versatility, we … [Read more...]
Wall to wall coverage for global entrepreneur survey
Experience counts - that's why 99designs came to us last month with the results of a global survey of entrepreneurs. While the findings of the survey were interesting, we knew the way to generate maximum publicity was to peg the findings to a genuine news event - that way journalists would be looking for relevant stories to run linked to the occasion. We decided that … [Read more...]
Social investor comes on-board to raise profile
More exciting news - we've begun working with Martin Leuw, one of the country's most successful serial tech entrepreneurs and investors. During his 10 years as CEO of IRIS Software, Martin helped grow the company until it became the UK’s largest private software house and eventually exited the business via a $1bn management buy out. With a focus on investing in … [Read more...]
