Along with most of the population, you've probably never heard of IDeaS - but they're a significant player in the hospitality industry, with their forecasting software used to set the price of more than a million hotel rooms everyday. But faced with increasing competition, we've been working with them to raise their profile within the sector. Proving our versatility, we began … [Read more...]
Wall to wall coverage for global entrepreneur survey
Experience counts - that's why 99designs came to us last month with the results of a global survey of entrepreneurs. While the findings of the survey were interesting, we knew the way to generate maximum publicity was to peg the findings to a genuine news event - that way journalists would be looking for relevant stories to run linked to the occasion. We decided that … [Read more...]
Social investor comes on-board to raise profile
More exciting news - we've begun working with Martin Leuw, one of the country's most successful serial tech entrepreneurs and investors. During his 10 years as CEO of IRIS Software, Martin helped grow the company until it became the UK’s largest private software house and eventually exited the business via a $1bn management buy out. With a focus on investing in sustainable … [Read more...]
The Ava bracelet – the world’s first ‘fertility Fitbit’
Over the last few months we've been been working quietly in the background with a truly innovative client - Ava, makers of the world's first fertility monitoring bracelet. Unlike its rivals, Ava has successfully completed a year-long clinical trial - with a second one already underway. The science and technology behind Ava is the most advanced of its kind in the world. Most … [Read more...]
Success – how Flic ‘Clicked’ with the BBC
We first began working with the Swedish start-up Flic nearly two years ago when they launched the world's first portable smart button, technology that allows users to program three functions (from a choice of 60) into each button. By simply clicking, double clicking or holding the Flic button a chosen function on your smart-phone is activated - for example calling a cab, … [Read more...]
Coffee pod start-up brews media coverage
We've been generating regular coverage for coffee pod startup CRU Kafe over the last few months - now we've added to the cuttings file after they successfully completed a £1.25m funding round. We set our sights high, and kicked off this campaign with coverage in one of the world's most prestigious business titles - a feature in the Financial Times. After securing an exclusive … [Read more...]
