Experience counts - that's why 99designs came to us last month with the results of a global survey of entrepreneurs. While the findings of the survey were interesting, we knew the way to generate maximum publicity was to peg the findings to a genuine news event - that way journalists would be looking for relevant stories to run linked to the occasion. We decided that … [Read more...]
Success – how Flic ‘Clicked’ with the BBC
We first began working with the Swedish start-up Flic nearly two years ago when they launched the world's first portable smart button, technology that allows users to program three functions (from a choice of 60) into each button. By simply clicking, double clicking or holding the Flic button a chosen function on your smart-phone is activated - for example calling a cab, … [Read more...]
Coffee pod start-up brews media coverage
We've been generating regular coverage for coffee pod startup CRU Kafe over the last few months - now we've added to the cuttings file after they successfully completed a £1.25m funding round. We set our sights high, and kicked off this campaign with coverage in one of the world's most prestigious business titles - a feature in the Financial Times. After securing an exclusive … [Read more...]
Proptech startup in the headlines
We're gaining a reputation in the property technology sector, as witnessed by start-up No Agent approaching us to help generate media coverage for their launch. As the UK's first fully digital letting agency, No Agent's technology allows landlords to manage all aspects of managing and marketing their property - and passes the resulting savings onto both owners and … [Read more...]
Well that’s Settled then!
We've been busy generating coverage for the country's newest entry into the online property sector - Settled - and their plans to slash the £3.5bn a year home owners pay to estate agents! Unlike its better know rivals, Settled is the only service to completely cut estate agents out of the action when selling homes. A key point of distinction about Settled is that it's a pure … [Read more...]
Brewing up coverage for a coffee pod startup
Worrying as the news is, the Brexit result has definitely stirred up interest in all sorts of areas - especially the impact of the 'out' vote on the UK's vibrant and rapidly growing tech sector. Knowing that journalists would be interested in the views of tech entrepreneurs we hit the phones and secured some great coverage for our coffee pod startup CRU Kafe. First off the … [Read more...]
